The Craft
Machine Designers
The people behind the iron. Designers who defined eras, created legends, and gave collectors a reason to keep hunting.
Pat Lawlor
1988–2002The most celebrated pinball designer of the modern era. Lawlor created The Addams Family, Funhouse, The Twilight Zone, and Medieval Madness — a catalo…
Steve Ritchie
1977–PresentKnown as "The King of Flow," Steve Ritchie defined the art of the fast, ramp-driven shooter. His Black Knight, High Speed, and Terminator 2: Judgment …
John Borg
2001–PresentOne of Stern's most prolific designers, John Borg has produced an eclectic catalog ranging from The Simpsons Pinball Party to Metallica to Avengers: I…
Brian Eddy
1994–2019Brian Eddy is responsible for two of the most treasured machines in collector history: Attack from Mars and Medieval Madness (co-designed with Lawlor)…
John Popadiuk
1992–2012One of pinball's most artistic minds, Popadiuk created Theatre of Magic, World Cup Soccer, and Cirqus Voltaire — machines admired as much for their vi…
George Gomez
1997–PresentVP of Game Development at Stern for decades, Gomez designed Pirates of the Caribbean, Tron: Legacy, and The Walking Dead, and has stewarded the engine…
Roger Sharpe
1976–1985The man who saved pinball. In 1976, Roger Sharpe demonstrated to a New York City council that pinball required skill — not chance — effectively liftin…
Keith Elwin
2017–PresentA world champion player turned designer, Keith Elwin brings a player's perspective to his machines that results in exceptionally well-balanced, deep r…